Daydream Studio
Branding
Strategy
Identity Design
Brand Guidelines
Mockups
Social Media
Landing Page
Illustrations
Daydream Studio is a fictional brand design studio created as a case study to explore the full scope of building a visual identity. From strategic foundations to cohesive brand application across print and digital touch points.
The Challenge
Daydream Studio, a fictional creative branding studio, needed a full identity system that would reflect its dreamy, empowering aesthetic and connect with its audience. The project required more than just a logo. It called for a cohesive brand experience across multiple touch points, including a detailed style guide, social media campaign, and a landing page to promote digital templates. The challenge was to create a brand that felt expressive and consistent, with each design element working together to tell a clear and compelling story.
The Outcome
The final identity system for Daydream Studio is playful yet polished. Featuring a custom logo suite, thoughtful colour palette, and branded illustrations that speak to the studio’s creative spirit. A comprehensive style guide provided the foundation for collateral and digital designs, ensuring consistency at every touchpoint. The social media campaign highlighted the brand’s offerings in a fun, engaging way, while the landing page delivered a seamless user experience for showcasing and selling Instagram templates. Together, these elements brought Daydream Studio to life as a vibrant, memorable, and future-facing brand.