Frenzy App
Branding
Strategy
Identity Design
Brand Guidelines
Mockups
Frenzy is a travel app designed to empower explorers by connecting them with trusted, first-hand recommendations. Founded in 2023, Frenzy blends the power of AI with the spirit of community, helping users discover meaningful travel experiences shared by friends, family, and like-minded adventurers.
The Challenge
Rooted in connection, curiosity, and confidence, the brand exists to make travel feel more personal, purposeful, and unforgettable. Frenzy needed a bold, standout identity to cut through the noise of a saturated travel tech market. Many apps in the space lean overly playful or impersonal, and Frenzy wanted to feel different.
The goal was to create a visual system that felt confident, quirky, and community-driven, without losing its sense of trust and professionalism. The design needed to reflect the brand’s values while capturing the spirit of adventure, connection, and discovery that defines the app experience.
The Outcome
The final brand identity captures Frenzy’s balance of energy and intention. A modular, typographic logo subtly nods to both compass points and map pins, symbolizing movement and connection. A bold colour palette of deep blues and bright yellows evokes oceans, energy, and trust, while playful illustrations and custom icons bring a sense of personality and warmth. The result is a cohesive visual language that sets Frenzy apart, signalling to users that this is more than a travel app. It’s a guide, a community, and a portal to the kind of travel stories worth telling.