Lara Drummond Photography
Brand Identity Design
Creative Direction
Visual Strategy
Website Design
Portfolio Structuring
Typography & Colour System
Lara Drummond is a fictional photographer with a sharp eye for capturing still moments in editorial, product, food, and fashion photography. Her work is clean yet bold, artful yet grounded. This project was completed as part of a project management course where our team was tasked with designing a visual identity and website for a freelance photographer. My role as creative and account lead was to craft a brand and digital presence that would elevate Lara’s work and attract potential clients.
The Challenge
Lara needed a professional, portfolio-style website that not only showcased her photography but reflected the clarity and sophistication of her style. The brand identity had to be minimal but not forgettable, simple enough to let the photos shine, but distinctive enough to leave an impression. Alongside the website, a cohesive visual system was needed to support her across both digital and print touch points.
The Outcome
The final brand identity and website strike a balance between editorial edge and approachable minimalism. The branding features refined typography, a muted but strong colour palette, and a clean layout that places her photography at the forefront. Her portfolio is thoughtfully organized by category to create a seamless user experience, allowing clients to explore her work with clarity and ease. From first glance to final click, Lara Drummond’s brand now reflects the professionalism, creativity, and confidence of her photography practice.