Branding
Strategy
Identity Design
Brand Guidelines
Mockups
Collateral
A bold brand identity for a rhythm-based spin studio. Revolve Studio blends high-energy workouts with an uplifting, community-driven atmosphere. This brand identity was designed to reflect that duality, bold yet approachable, dynamic yet refined.
Problem
Revolve Studio is a rhythm-based spin studio with a mission to energize and empower its community through music fuelled movement. The brand needed a bold identity that matched the intensity of its workouts while also capturing the welcoming, feel-good vibe of the studio itself.
Working closely with the founders, I developed a visual identity that blends strength and fluidity. The final logo is a clean, type-based mark that feels modern, confident, and versatile, making it easy to implement across digital and physical touch points.
Outcome
From the brand’s tone of voice to its logo, colour palette, and supporting visuals, every element was designed to reflect the duality at the heart of the Revolve experience: powerful workouts and a supportive community. The result is a flexible brand system that feels just as dynamic and rhythmic as the classes themselves.